BOBBY. is a London-based DJ and founder of Pleasure Club, a record label and party series established in 2017 that has hosted international events and released over twenty records across house, techno, and electro. He has been a Fabric resident since 2019, frequently performing alongside Craig Richards and in B2B sets with Mariiin. His sound centers on trippy minimal, sharp electro, and 90s house influences, drawing from extensive record collecting and study of the DJ craft. Beyond his club work, he founded Needs Not For Profit, an event series and label supporting mental health, homelessness relief, and environmental causes. His solo productions and remixes have appeared on Cabaret Recordings, 2020 Vision, and Fabric Records.