Helsinki-based DJ and label owner Miia Magia manages Motto Sono Records, the Finnish imprint she co-founded in 2020 with Cari Lekebusch. A resident for the international queer party series HE.SHE.THEY, she has played at venues including Berghain, Culture Box, and Department. She plays dubby, raw techno and classic deep house, drawing on deep roots in Helsinki's LGBTQ+ club scene where she organized parties and led Helsinki Pride for several years. Before returning to Helsinki, she spent from 2015 to 2019 based in Stockholm, earning recognition within the city's underground techno community through warm-up slots alongside artists like Axel Boman and Cari Lekebusch. Motto Sono releases focus on Scandinavian electronic music with an emphasis on emotional depth.